Insights
Notes from the workbench
What we've learned building software for real businesses, written for owners and teams deciding what to build next.
Software in your customers' language
Translating the labels is the easy part. Fonts, numbers, sorting, documents and everyday vocabulary decide whether a Marathi or Hindi product really works.
Designing around WhatsApp
For many Indian businesses, WhatsApp is the main customer channel. How to automate invoices, reminders and updates without breaking the rules or annoying customers.
QR ordering for independent restaurants
What we learned building a QR ordering platform that runs every day in a working bistro: what guests need, what staff need and what has to stay on the server.
India's DPDP Act: a checklist for your app
The Digital Personal Data Protection Act's obligations are arriving in stages. A practical checklist for product teams: data inventory, notice, consent, rights, security and deletion.
Offline-first apps for patchy networks
On the shop floor, in the field or on the road, the signal comes and goes. How to design apps that keep working, never lose work and sync safely.
Your first AI feature should be boring
The AI projects that pay off first read bills, sort enquiries and draft replies. How to pick the job, build the test set, keep people in charge and watch the cost.
How to brief a software team
Why quotes for the same idea can be ten times apart, what a good brief contains, the questions to ask every vendor and the red flags to watch for.
Web app or mobile app?
Web apps, progressive web apps and native apps each suit different products. A side-by-side comparison and five questions that usually settle the choice.